This OPAC will be unavailable for a few hours beginning 6PM on Saturday, April 20, 2024 for planned upgrades. The OPAC should be back up to regular operation Sunday, April 21, 2024.
Changing the relevancy of business and the role of brand leaders forever / Ava Hakim -- Dilmah tea : business is a matter of human service / Jack Yan -- Star for life / Annette Rosencreutz -- John Lewis Partnership : partnership for all / Erika Uffindell and Simon Paterson -- Influence at adidas / Nicholas Ind -- Dr. Hauschka : healthy business / Brigitte Stepputtis -- Alqvimia : the energy that will save the world /Guiseppe Cavallo -- Merci 'destination store', Paris : what destiny for this lifestyle design concept store? / Philippe Mihailovich -- Sustainable fashion at H & M / Thomas Gad and Brigitte Stepputtis -- Tony's Chocolonely : crazy about chocolate, serious about people / Sandra Horlings -- Lovechock : happiness inside / Sandra Horlings -- Slow food : the case for eco-gastronomy / Peter Brown -- Vegetalia : nourishing life / Guiseppe Cavallo -- DNV GL : back to the future, sustainability at DNV GL / Nicholas Ind -- Unilever and the green bond / Nicholas Ind -- Cosentino : conversations carved in stone / Cristián Saracco -- Tata Steel : building a caring organization Sudhir John Horo -- Handelsbanken : no targets, no budgets and little marketing--and yet, multiplying branches in Britain / SImon Paterson and Erika Uffindell -- Place branding : branding the place and growing the good life / Nikilaj Stagis -- Cork : big on life / Malcolm Allan -- Exploiting leadership to better the world / Enric Bernal -- How to brand with a conscience / Oriol Iglesias and Nicholas Ind.
Summary, etc.:
Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories. They are then used to assess carefully selected case studies, which include H & M, TED, Wholefoods, and Kiva. Brands With a Conscience inspires via examples of companies that not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools that bring these concepts together to guide managers in building a brand strategy based on real world experience.
Book
